214980 Investigation of Behavior Inducement for Internet-Based Enrollment Application and Reporting of NHI in Taiwan

Tuesday, November 9, 2010 : 2:50 PM - 3:10 PM

Shi-Shen Huang , Underwriting Department, National Health Insurance Kao-Ping Branch, Taiwan, R.O.C, Kaohsiung, Taiwan
Jui-Ya Huang, MSF , Depaul University, Chicago, IL
Sheng-Chih Huang , College of Science, National Kaohsiung Normal University, Kaohsiung, Taiwan
Objective: Under the National Health Insurance (NHI) system, the underwriting-related application and reporting work has always required tremendous support from external party Internet-based application and reporting systems will save efforts in handling the complicated procedures. In this research, therefore, we try to establish an integrated theoretical model on the “Behavior Inducement for Internet-Based Application and Reporting”, to identify the key factors influencing such behaviors, as well as methods to expedite the utilization of the Internet-based application and reporting system. We hope this will become a useful reference for the relevant government agency for their administration and policy-making. Methodology: To conduct the research, we consolidated the relevant documents and used open questionnaire for survey purpose. The questionnaire was structured by integrating the TAM and TPB theoretical models, containing variables such as attitude, subjective norm, perceived behavior control and behavior intention model. LISREL 8.71 and SPSS 12.0 software were used for statistical analysis. Research Results: Variables such as perceived usefulness, compatibility, trust, subjective norm, interpersonal influence, external influence, perceived behavior control and self efficacy, etc., are all having positive influence on the attitude and behaviors on using Internet-based application and reporting system. Conclusion: It was found through research that, to expedite the utilization of the Internet-based application and reporting system, we need to first start with three key influencing factors, respectively, self-efficacy (SE), behavior inducement (BI) and interpersonal influence (II). Efforts should be made to assist potential users to acquire the electronic certificates and accreditation through a user-oriented approach. Other promotional measures, including seminars, business handbooks and media communications should also be arranged to improve the utilization of the Internet-based application and reporting system. Key Words: National Health Insurance (NHI), Internet-Based Application and Reporting System, Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM)

Learning Areas:
Administration, management, leadership
Public health administration or related administration
Public health or related organizational policy, standards, or other guidelines
Public health or related public policy
Public health or related research
Social and behavioral sciences

Learning Objectives:
The study will be analyzed Under the National Health Insurance (NHI) system in Taiwan, the underwriting-related application and reporting work has always required tremendous support from external party Internet-based application and reporting systems will save efforts in handling the complicated procedures. In this research, therefore, we try to establish an integrated theoreticalmodel on the “Behavior Inducement for Internet-Based Application and Reporting”, to identify the key factors influencing such behaviors, as well as methods to expedite the utilization of the Internet-based application and reporting system. We hope this will become a useful reference for the relevant government agency for their administration and policy-making.

Keywords: Public Health Administration, Public Health Administration

Presenting author's disclosure statement:
Organization/institution whose products or services will be discussed: Nothing to report

Qualified on the content I am responsible for because: I am qualified to present because I oversee programs such as disease prevention, environmental and consumer safety and substance abuse prevention and treatment programs
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.