215071 A national assessment of new and emerging tobacco products in the U.S

Monday, November 8, 2010

Annette K. McClave, MPH , Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA
Rene Arrazola, MPH , Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA
Shanta R. Dube, PhD, MPH , Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA
Objective: A number of new tobacco products have recently been introduced into the U.S. market, and other emerging products have received increased promotion by tobacco industry. Since these products target smokers and are sometimes promoted as cessation aids, these products pose new problems for tobacco control. However, no data on awareness and use of these products were previously available. Methods: Porter Novelli's® Consumerstyles is a nationally representative consumer mail-in survey of U.S. adults. In 2009, data from 10,587 adults were collected about: whether they heard of Camel® or Marlboro® snus, dissolvable tobacco products, electronic cigarettes (e-cigarettes), flavored little cigars, nicotine water, and flavored cigarettes like Camel® Crush. The weighted percentage of adults who heard and tried these products was computed overall and by smoking status. Results: A large proportion of adults heard of Camel®/Marlboro® snus (44.2%) and flavored little cigars (44.6%). One-fifth adults heard of flavored cigarettes (19.6%); fewer heard of e-cigarettes (16.4%), dissolvable tobacco (10.4%), and nicotine water (6.7%). The most commonly tried products were flavored little cigars (13.1%), Camel®/Marlboro® snus (5.2%), and flavored cigarettes (5.7%). With the exception to e-cigarettes, current smokers (median: 28.5%) were more likely to try these products than former (median: 13.5%) and never smokers (median: 2.3%). Conclusions: Our study offers a first look at knowledge and use of some new and emerging tobacco products among U.S. adults. Certain products are better known than others, particularly among smokers. It is essential to continue monitoring these products and their marketing since they raise public health problems.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Program planning
Public health or related public policy

Learning Objectives:
Attendees will be able to 1.) assess the public health problems posed by new and emerging tobacco products, 2.) identify who are hearing about new and emerging tobacco products, and 3.) describe who are using these tobacco products.

Keywords: Tobacco Control, Adult Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I serve as an Epidemiologist for the Centers for Disease Control and Prevention investigating the use of other tobacco products nationally.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.