Youth, Coalition, and Champions: Converging to Communicate for Policy Change

In Oklahoma, smokefree policies and ordinances are very limited at the local level. Local ordinances that raise the standard for protecting the public's health from tobacco use are even rarer. This poster describes how two incorporated areas with diverse populations and characteristics created smokefree city parks backed by public support generated by youth, adult coalition, and local champions. The advocacy role played by each group was unique, yet complimentary and interconnected in the pursuit of policy change. Intermediary steps that culminated into the policy change outcomes include the development of: 1) the coalition as the “go to” resource for tobacco control, 2) mobilization activities and media events, 3) relationships with those who are interested in the community, 4) the right mix of specific audience, right messenger, resonating message, and timing, 5) youth and adult spokespersons, and 6) approaches based on community context and values. The local tobacco control program coordinator and a youth advocate will be on hand to present this effort in an interactive and engaging manner.