215638 Association of Tobacco Marketing with Median Income and Racial/Ethnic Characteristics of Neighborhoods in Omaha, Nebraska

Monday, November 8, 2010

Mohammad Siahpush, PhD , Health Promotion, University of Nebraska Medical Center, Omaha, NE
Pamela Jones, PhD , Department of Community-Based Health, College of Nursing, University of Nebraska Medical Center, Omaha, NE
Gopal K. Singh, PhD , Office of Data and Program Development, HRSA/Maternal and Child Health Bureau, Rockville, MD
Lava Timsina, MPH , Department of Health Promotion, Social and Behavioral Health Sciences, College of Public Health, University of Nebraska Medical Center, Omaha, NE
Judy Martin, MS , Tobacco Free Nebraska, Nebraska Department of Health and Human Services, Lincoln, NE
Objective: The objective of this study was to examine the association of point-of-sale tobacco marketing with median income and racial/ethnic composition at the neighborhood level in Omaha Metropolitan Area, Nebraska. Methods: Fieldworkers collected comprehensive tobacco marketing data from all of the stores that were licensed to sell tobacco in 84 randomly selected neighborhoods in the Omaha Metropolitan Area, Nebraska. Results: An increase of $10,000 in median household income was associated with a decrease of 14.3% in the number of tobacco marketing items per square mile in a neighborhood (p = 0.021). There was very little evidence that percent African American and percent Hispanic population in the neighborhoods were related to tobacco marketing. Conclusion: Banning tobacco marketing, as recommended by the Framework Convention on Tobacco Control, is likely to reduce tobacco use disparities.

Learning Areas:
Diversity and culture
Public health or related research
Social and behavioral sciences

Learning Objectives:
The participant will be able to examine the association of point-of-sale tobacco marketing with median income and racial/ethnic composition at the neighborhood level in Omaha Metropolitan Area, Nebraska.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have a substantial level of experience and contribution to public health in the field of social determinants of health and tobacco control and I am the principle investigator of this research.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3357.0: Diverse Topics in Tobacco Control: Issues and Solutions