215763 F.A.C.T. Fighting Against Cancer and Tobacco in American Samoa-A mass media campaign led by Samoan Youths to educate local teenagers (12-18) about the effects of tobacco and empower youth to stay tobacco product free

Tuesday, November 9, 2010

Jennifer Tofaeono, MBA , American Samoa Community Cancer Coalition, Pago Pago, American Samoa
Jacob Fano , American Samoa Community Cancer Coalition, Pago Pago, American Samoa
Pearl Posala , american Samoa Community Cancer Coalition, pago Pago, American Samoa
Va'atausili Tofaeono , Comprehensive Cancer Control Plan, Department of Health, Pago Pago, American Samoa

Risk Behavior Survey revealed 57% of teenagers in American Samoa (AS) have tried smoking, and 25% have used some form of tobacco product greater than 30 days, creating a higher risk for these students to become addicted to nicotine. Lung cancer is leading cause of death in AS. The media campaign targets ages 12-18 who are considered high risk group in terms of smoking uptake.

Research Question: Can a youth developed media campaign encourage local youths to learn about the effects of tobacco, and empower youths to stay tobacco product free.

Methods: An eight week community project, recruiting teenagers at an Island Wide Youth Wellness Program to engage in an interactive activity to develop public service announcement (PSA) messages. A review panel chose six of those attendees to participate in F.A.C.T. project. Candidates were trained on the production of a public service announcement, and script writing. The training session was constructed through Literature Reviews and local surveys regarding smoking and the effects of smoking. A total of six public service announcements were completed. A survey was developed to review content among youths.


Youths between ages 12-18 were surveyed after watching PSA's. 68% surveyed learned something from the project, and 48% posted comments with themes that were health issues. 78% surveyed would like to see more PSA's that addressed tobacco issues among their age group. Additional funding received from NCI collaboration with AS Cancer Network to further this study.

Learning Areas:
Administer health education strategies, interventions and programs
Communication and informatics
Diversity and culture

Learning Objectives:
Participants of this session will learn how youths in American Samoa developed health communication media to educate youths about the effect of tobacco, and empower youth to stay tobacco product free. Action: The developed public service announcements will be displayed for the participants, and discussions will be held on theme and content of each public service announcement. Learning objective: How to create a media campaign designed for youths who are high risk population for smoking to explain the effects of smoking, and to empower youths to be tobacco free.

Keywords: Tobacco, Community Participation

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Project Managed the F.A.C.T. project.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.