215790 Reducing tobacco advertising in the retail environment: A grocery chain case study

Tuesday, November 9, 2010

Judith Rightmyer, RN, BSN, MA , Capital District Tobacco Free Coalition, Seton Health, Albany, NY
Janine Stuchin, MS, CHES , Southern Adirondack Tobacco Free Coalition, Prevention Council, Saratoga Springs, NY
Research has shown that tobacco advertising in the retail environment increases the likelihood of youth onset of tobacco use. The tobacco industry spends $429.6 million annually in New York State to market their products. Therefore, the New York State Tobacco Control Program's community contractors set a goal of decreasing the visibility of tobacco products in stores. In 2007, a coalition of community health advocates targeted a large grocery chain headquartered in New York State to adopt a policy to reduce tobacco product visibility and advertising. An initial field assessment determined that all 71 stores of the large grocery chain had visible tobacco advertising and prominent tobacco product placement. Community contractors then conducted strategic interventions that included community mobilization, paid and earned media and corporate negotiations. Eventually, these interventions resulted in a state-wide policy adopted by the grocery chain to eliminate tobacco advertising and cover-up tobacco products at all of their 71 stores. Community health advocates conducted follow up assessments at six months and a year after policy implementation to document sustained policy compliance. This session will provide an overview of the community interventions utilized to successfully achieve this policy as well as a summary of the data collected to document policy change at the grocery chain.

Learning Areas:
Administer health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related public policy

Learning Objectives:
Formulate a multi-prong strategy to successfully eliminate tobacco marketing in retail stores.

Keywords: Tobacco, Tobacco Control

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I have been the Director of the tobacco free community coalition for over 8 years and conduct advocacy and community mobilization.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.