216207 Giving African-American Teens a Voice: Using Evaluation Results to Improve Program Delivery, Design and Policy for a Community-Based Participatory Project

Monday, November 8, 2010 : 10:30 AM - 10:45 AM

Amy Chesser, PhD, MA , Department of Preventive Medicine and Public Health, University of Kansas School of Medicine-Wichita, Wichita, KS
Ruth Wetta-Hall, RN, PhD, MPH, MSN , Department of Preventive Medicine and Public Health, University of Kansas School of Medicine-Wichita, Wichita, KS
Diana Clemons , Future Leaders Outreach Network, Kansas City, MO
Cecil McGee , Future Leaders Outreach Network, Kansas City, MO
Trina Shepperd , Future Leaders Outreach Network, Kansas City, MO
Ashley Moss, MS , Department of Preventive Medicine and Public Health, University of Kansas School of Medicine-Wichita, Wichita, KS
Emily Bullard , Department of Preventive Medicine and Public Health, University of Kansas School of Medicine-Wichita, Wichita, KS
The Future Leaders Outreach Network (FLON) was created to provide opportunities to build the capacity of youth to make healthy decisions and prevent risky behaviors including abstinence from drugs, alcohol, violence and sexual activity until marriage. The organization's mission is, “To provide adolescents with skills that empower them to set goals, become effective leaders, pursue economic well-being, and make healthy choices.” The methods and strategies used to conduct community-based participatory evaluation research will be discussed. The program, disseminated to predominately African-American, urban, youth to include other adolescents of various ethnicities ages 12 to 18 years incorporated an eight (8) chapter curriculum-based abstinence education plan designed to change knowledge, attitudes and beliefs about risky behaviors.

The purposes of community-based health promotion (CBHP) program evaluation are to: (1) document effectiveness and impact interventions; (2) determine if goals and objectives are met; (3) demonstrate the program's cost-effectiveness to stakeholders; and (4) assist with development and maintenance of program sustainability.

Utilizing the framework offered by Dr. Steve Fawcett, the evaluation for this program tracked the major objectives of the project by establishing measures related to project objectives, and implemented a monitoring and feedback plan to assess process measures, intermediate outcomes and long-term community measures specific to project goals.

The evaluation process advanced FLON from an initiative to promote social justice and great decision-making to an effectively implemented program with demonstrable positive community-wide impact on teens and adults. This presentation will demonstrate the value of evaluation to improve program design and delivery.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
At the conclusion of the session, the participant will be able to: 1. List the different types of program evaluation described in the literature (formative, process, impact, and outcome evaluation). 2. Describe the needs of the underserved population to assist in development of a community-based program. 3. Describe the practical uses of evaluation results.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I received my PhD in Health Communication and I am Project Director for the Future Leaders outreach Network evaluation team (FLON).
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.