216782 Undoing racism through a community-based African American infant mortality reduction program

Monday, November 8, 2010

Daniel J. Kruger, PhD , School of Public Health, University of Michigan, Ann Arbor, MI
Tonya M. Turner, BBA , REACH 2010 Coordinator, Genesee County Health Department, Flint, MI
Luthor Hill , Flint Odyssey House-Health Awareness Center, Flint, MI
Bettina Campbell, MSW , YOUR Center, Flint, MI
Arlene Sparks, MPA , GCCARD, Flint, MI
Diana Dunn, MA , The People's Institute for Survival and Beyond, New Orleans, LA
Ronald Chisom , The People's Institute for Survival and Beyond, New Orleans, LA
Ashley Turbeville, BS , School of Public Health, University of Michigan, Ann Arbor, MI
The Genesee County REACH Community-Based Public Health partnership developed and implemented a community action plan which contributed significantly to a historic low rate of African American and overall infant mortality in the county. Central to the partnership's success was a multi-sector commitment to addressing historical, cultural, and structural aspects of racism as a focus of community planning and intervention activities. The REACH partnership supports education, community mobilization, and healthcare advocacy to reduce the harmful impact of racial inequities within social, educational, and healthcare institutions. One aspect is the integration of the People's Institute for Survival and Beyond's Undoing Racism Workshop (URW). The REACH program hosts a specially tailored adaptation of the Undoing Racism Workshop (URW), which addresses factors related to maternal and infant health. The URWs are attended by local health professionals, educators, and community residents. Evaluation data indicate that the URWs are effective in promoting an understanding of racism, institutional racism, and how issues related to race/ethnicity can affect health. As a result of the URW, participants report being more likely to take action to help end racism in their workplaces and communities, as well as take action that may reduce African American infant mortality. This presentation will document how the REACH partnership activities incorporate APHA 2010's meeting theme “Social Justice: Public Health Imperative.”

Learning Areas:
Administer health education strategies, interventions and programs
Conduct evaluation related to programs, research, and other areas of practice
Diversity and culture
Implementation of health education strategies, interventions and programs

Learning Objectives:
Recognize how projects conducted with Community Based Public Health Principles can aid community health improvement efforts. Articulate relationships between experiences of racism, healthcare inequities, racism-related stress, and general and reproductive health outcomes. Describe how brief assessment tools can facilitate the evaluation of health educational events.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Over 10 years of experience in evaluating community-based interventions.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.