216807 Promoting social justice through a community-based African American infant mortality reduction program

Tuesday, November 9, 2010

Daniel J. Kruger, PhD , School of Public Health, University of Michigan, Ann Arbor, MI
Tonya M. Turner, BBA , REACH 2010 Coordinator, Genesee County Health Department, Flint, MI
Shannon Brownlee, MPH , Community Health, Genesee County Health Department, Flint, MI
Ashley Turbeville, BS , School of Public Health, University of Michigan, Ann Arbor, MI
The Genesee County, Michigan REACH US initiative is a CDC funded collaborative project between local health infrastructures, community based organizations, and universities to reduce the disparity in African American infant mortality. The REACH US Community Action Plan was generated using a community-based participatory approach and is based on a socio-ecological model with interventions at the individual, health system, and community levels. The three core themes guiding REACH US activities are enhancing the health care system, community engagement, and reducing racism. Community engagement events include Community Dialogues and events hosted by two coalitions which have emerged from REACH US community engagement activities, Black Men for Social Change (BMSC) and Women Taking Charge of their Health Destiny (WTCHD). Participants were also able to identify more issues affecting the health of African American mothers and their infants and actions that could help improve the health of African American mothers and their infants in Genesee County after the events, compared to their responses prior to the event. African American infant mortality in Genesee County declined to a historic low in 2005 and rates remain lower than in previous years. REACH partners believe that no single intervention or activity can be credited for this effect, but that efforts focusing on multiple levels of the socio-ecological model have had a synergistic effect. This presentation will document how the REACH partnership activities incorporate APHA 2010's meeting theme “Social Justice: Public Health Imperative.”

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Diversity and culture
Implementation of health education strategies, interventions and programs

Learning Objectives:
Recognize how projects with a community-based participatory approach can aid community health improvement efforts. Articulate relationships between socio-ecological factors and reproductive health outcomes. Describe how brief assessment tools can facilitate the evaluation of health educational events.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: over a decade of experience in evaluating community-based intervention programs
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.