217159 Internet utilization and beliefs toward eHealth communication among Chinese middle-age adults from a community college in Taiwan

Monday, November 8, 2010

Su-I. Hou, DrPH, CPH, CHES, RN , Health Promotion and Behavior, University of Georgia, Athens, GA
Li-Fan Liu, PhD , Institute of Gerontology, College of Medicine, National Cheng-Kung University, Tainan, Taiwan
Mj Wen, PhD , Department of Statistics, National Cheng-Kung University, Tainan, Taiwan
Purpose: The study examined the relationship between Internet utilization and beliefs towards eHealth communication among Chinese middle-aged adults. Methods: A sample of middle-age adults from a major community college in Taiwan was recruited. A total of 200 paper-pencil surveys were administered to students from 11 selected classes in fall 2009. The 7-item short version of a previously validated eHealth Belief Inventory (eHealth-BI) was used to assess beliefs towards using the Internet as a health communication channel. Survey items were developed in English, translated into Chinese, and translated back to English. Results: A total of 151 participants completed this eHealth survey (response rate=75.5%). The mean age was 44.12 (SD=10.81) years old, with mostly in the 40 to 50 years range. Majority were females (72%), had college or higher education level (68.4%), and married (63%). Almost everyone had online or email experience. Most went online everyday (52%) or at least 3~5 times a week (25.4%). About 80% spent 1~2 hours online everyday. The reliabilities of the eHealth-BI (short version) showed good internal consistencies, with Cronbach alphas of 0.94 for eHealth_Pros (4-items) and 0.78 for eHealth_Cons (3-items). Overall participants rated positively towards eHealth communication. About 81.4% of the participants had ever sought health information online and most of them viewed online health information useful. Those who use the Internet more frequently were more likely to stay online longer and have more favorable beliefs towards eHealth communication. Conclusion: This study provides pilot data describing Internet utilization and eHealth beliefs. Lessons learned provide evidence for researchers and health professionals to utilize eHealth communication to address health issues among Chinese middle-aged adults.

Learning Areas:
Administer health education strategies, interventions and programs
Communication and informatics
Planning of health education strategies, interventions, and programs
Program planning
Public health or related education
Public health or related research

Learning Objectives:
Learning Objectives: 1. Describe Internet utilization and online health information seeking behavior among middle-aged Chinese adults in Taiwan. 2. Discuss the relationship of Internet utilization and beliefs towards eHealth communications among middle-aged Chinese adults in Taiwan. 3. Discuss implication of study finding on utilizing eHealth communication among middle-aged adults in Taiwan.

Keywords: Internet, Health Communications

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I'm the PI of this study.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.