217303 From Data to Community Action- The Colorado Chew Tobacco Collaborative Initiative (CCTCI)

Monday, November 8, 2010

Erin Seedorf, MPH , Cancer Center, University of Colorado Denver, Aurora, CO
This presentation by the Colorado Chew Tobacco Collaborative Initiative (CCTCI), University of Colorado Denver Cancer Center, will demonstrate how CCTCI engages communities in a Community-Based Participatory Research process to identify local disparities and support community designed interventions. It will also illustrate the Socio-Ecological Model in moving from data collection into community action. The presentation will encompass: 1) Use of a CBPR model; 2) Development of data collection tools, processes and analysis designs; 3) Incorporation of the Socio-Ecological model moving communities from data collection into action planning; 4) Resources and tools to present data findings to local decision makers for policy change initiatives; and 4) Collaboration between CCTCI program and other statewide tobacco control partners. CCTCI has developed two tool kits, the CCTCI Data Collection Toolkit, and the CCTCI Community Action Planning Toolkit and each have been in use for over two years. Twenty-four diverse counties in Colorado have participated in the data collection process. Data analysis has resulted in five main aggregate research themes, which have been applied to the Socio-Ecological model. Ten counties are actively in the community action phase, working to achieve local policy change limiting the exposure and presence to tobacco in their communities.

Learning Areas:
Advocacy for health and health education
Diversity and culture
Public health or related organizational policy, standards, or other guidelines
Public health or related public policy
Public health or related research
Social and behavioral sciences

Learning Objectives:
1) Illustrate the use of a CBPR model in statewide data collection. 2) Describe the incorporation of the Socio-Ecological model in moving from qualitative data collection to action planning for local policy initiatives. 3) Demonstrate a technical assistance process to assist local communities in taking their data and presenting their findings to community decision makers for local policy change initiatives. 4) Gain best practice strategies for collaboration between CCTCI program and other tobacco control partners.

Keywords: Tobacco, Community-Based Public Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I oversee the Colorado Chew Tobacco Collaborative Initiative, and have been working in the field of tobacco control for over 10 years.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.