217546 Marketmakeovers.org: A Digital Video-based Guide to Corner Store Conversion

Tuesday, November 9, 2010

Arianna Taboada, BA , Schools of Social Work and Public Health, UNC Chapel Hill, Chapel Hill, NC
Introduction: Artists have a long history of activism in political and social justice movements, but have often been underutilized in public health efforts. Artists are able to capture the narratives and images that illustrate the multiple determinants of health, as well as document community-led efforts and build momentum in existing public health campaigns. The unique skill-set of media artists is critical to moving public health's social justice agenda forward, particularly in a digital age. This is shown through a case study of Marketmakeovers.org, a dynamic online video-based resource about the process of making over small corner stores to carry healthier food choices. This project features the video work of South Los Angeles Healthy Eating Active Community Initiative (HEAC), local high school students and Public Matters, LLC.

Methods: Marketmakeovers.org is a community-wide intervention whose theoretical underpinnings are rooted not only in public health promotion, but in the arts and education as well. In depth interviews, visual narrative analysis and ethnography are used to investigate how the project harnesses the power of the Internet for social justice efforts and applies public health principles to the arts.

Results: The initial findings show that digital, artist-led interventions, when designed in partnership with public health agencies, are effective in creating local policy change. Additional findings indicate that youth participants better understand the multiple factors that impact community health outcomes, as well as their ability to participate in policy change.

Learning Areas:
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related public policy

Learning Objectives:
1) Identify the roles of artists in community-based participatory public health research 2) Understand how to use media to critically engage youth and impact policy-makers

Keywords: Media Advocacy, Community-Based Partnership

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I worked as an assistant editor for Public Matters LLC, the organization that developed the website.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.