217773 Condoms, catwalks and communication: A creative sexual health promotion program for college students

Monday, November 8, 2010 : 1:15 PM - 1:30 PM

Lisa Lindley, DrPH, MPH, CHES , Department of Global and Community Health, George Mason University, Fairfax, VA
Ryan Wilson, MEd , Sexual Health and Violence Prevention, University of South Carolina, Columbia, SC
Lucy Annang, PhD, MPH , Department of Health Promotion, Education, and Behavior, University of South Carolina, Arnold School of Public Health, Columbia, SC
College students are often overlooked when it comes to HIV/STI and pregnancy prevention. According to data collected from 1258 students at the University of South Carolina (USC) during the spring of 2006, 74% reported having one or more sex partners during the past year; 27% had two or more partners. However, significantly fewer students used a condom the last time they engaged in vaginal (51%) or anal (25%) sex. The rise in use of technology, especially YouTube and online social networking sites, as well as living in an entertainment driven youth society has required college health professionals to find new strategies for making education programs more accessible, exciting and marketable to the MySpace (Y) and Google (Z) generations. In order to increase condom use and promote responsible sexual behaviors among USC students, Project CONDOM, an educational program/condom fashion show based on the popular reality television show “Project RUNWAY” was created. Student teams competed on the runway with garments they created from donated condoms, along with corresponding sexual health promotion messages. Winning garments from Project CONDOM have been displayed at international, national, and state conferences. This session will describe the process involved in the development of Project CONDOM, including assessment procedures, conceptual framework and communication strategies used to market the program, as well as the evolution of the program over the past three years. Additionally, this session will provide suggestions and recommendations for how other colleges and universities can adapt, tailor and/or replicate the program on their campus.

Learning Areas:
Assessment of individual and community needs for health education
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
1. Describe the process used to assess the behaviors and normative beliefs regarding condom use among college students at one southern university; 2. Describe the conceptual framework behind Project CONDOM; and 3. Identify steps involved for replicating Project CONDOM at other colleges/universities.

Keywords: College Students, Public Health Education and Health Promotion

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I work in HIV/STD and unintended pregnancy prevention with adolescents and young adults.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.