218571 Adolescent-derived definitions of smoker types

Tuesday, November 9, 2010

Joann Lee, DrPH, CHES , Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA
Bonnie Halpern-Felsher, PhD , Division of Adolescent Medicine, Department of Pediatrics, University of California, San Francisco, San Francisco, CA
Youth-centered smoking prevention strategies have often relied on communicating heath messages that “smoking is unhealthy,” and that “smokers should quit.” This approach may be problematic, as research-based definitions of what constitutes smoking may differ from adolescent-derived definitions. We investigated how adolescents define different smoking labels (smoker, non-smoker, addicted smoker, regular smoker, experimental smoker, casual smoker, heavy smoker, and social smoker) using multiple indicators of smoking behaviors, including smoking frequency, amount of cigarettes smoked, place of smoking, and length of time smoking, and whether differences exist by gender, race/ethnicity, and smoking experience. Data were from a school-based study of adolescents (N=372) in northern California. Preliminary analyses indicate that while the majority of adolescents characterize a non-smoker as never smokes (87.6%), smokes 0 cigarettes (90.1%), and smokes nowhere (91.1%), there is a large variation in other categories of smoker types. Adolescents do not distinguish between 1) smoker and regular smoker and 2) addicted smoker and heavy smoker in terms of smoking frequency, amount of cigarettes smoked, and place of smoking. In addition, the concept of nicotine addiction may not be fully understood among adolescents: 54.0% of adolescents characterized an addicted smoker as having smoked for more than a few years, which may have implications for adolescents' susceptibility to initiate cigarette smoking and their perceived risk and/or ease of cessation. Our initial results suggest that greater attention be directed to understanding the nuances of how adolescents define smoking in order to maximize the effectiveness of youth-centered smoking prevention and cessation messages.

Learning Areas:
Communication and informatics
Public health or related education
Public health or related research
Social and behavioral sciences

Learning Objectives:
1. Describe the rationale for studying adolescents’ characterizations of smoking behaviors and smoking status. 2. List three indicators of smoking behaviors used to characterize and differentiate smoking status among adolescents. 3. Explain at least one implication of the research on current youth-centered smoking prevention and cessation efforts and future interventions.

Keywords: Adolescents, Health Communications

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present, because I have considerable research experience in adolescent smoking and have the required educational training (Doctor of Public Health) to engage in such research.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.