218650 From Intentions to Outcomes: Operationalizing the Global Hosting of Community Conversations About Cancer

Monday, November 8, 2010

Eamonn O'Connell , National Stakeholder Relations Manager, Campaign to Control Cancer - National Cancer Leadership Forum, Toronto, ON, Canada
GO PUBLIC Global Community Conversations on Cancer Control was a one of a kind project that began on World Cancer Day - February 4, 2009. The collaboration between the Campaign to Control Cancer created this project with the intention of having hundreds of volunteers host conversations on cancer around the world between February and May. The conversations would then create a report that would be provided to our world leaders informing decision making and reshaping policy. As a result well over 300 conversations took place around the world between oncologists, nurses, business leaders, teachers and students, in their homes, businesses, schools and public spaces. The reports from these conversation were collected and compiled into a Report by the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University, to then be distributed to everyone who participated in the conversation, participants of the Global Leadership Forum on Cancer Control in Ottawa (September 2009) The success of Community Conversations can be attributed to the three following themes: Validity of a project that had worldwide, multi-sector appeal and allowed the collaboration of numerous stakeholders working together to achieve a singular goal Global Cancer Control Ability to reach out to numerous networks, stakeholders and players worldwide, using leads and creative marketing tools to support promotion of the project Managing a differentiated team with intentions to recruit, support and encourage registration, hosting conversations and reporting these conversations

Learning Areas:
Advocacy for health and health education
Chronic disease management and prevention
Communication and informatics
Diversity and culture
Social and behavioral sciences
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Describe personal experience and knowledge about cancer control; discuss, compare and differentiate personal experiences from those of colleagues, friends, family and community members; formulate recommendations for actionable messages and issues to improve public policy or program delivery.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: My role includes design and implementation of programs to engage citizens
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.