From Intentions to Outcomes: Operationalizing the Global Hosting of Community Conversations About Cancer

GO PUBLIC – Global Community Conversations on Cancer Control was a one of a kind project that began on World Cancer Day - February 4, 2009. The collaboration between the Campaign to Control Cancer created this project with the intention of having hundreds of volunteers host conversations on cancer around the world between February and May. The conversations would then create a report that would be provided to our world leaders – informing decision making and reshaping policy. As a result well over 300 conversations took place around the world between oncologists, nurses, business leaders, teachers and students, in their homes, businesses, schools and public spaces. The reports from these conversation were collected and compiled into a Report by the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University, to then be distributed to everyone who participated in the conversation, participants of the Global Leadership Forum on Cancer Control in Ottawa (September 2009) The success of Community Conversations can be attributed to the three following themes: • Validity of a project that had worldwide, multi-sector appeal and allowed the collaboration of numerous stakeholders working together to achieve a singular goal – Global Cancer Control • Ability to reach out to numerous networks, stakeholders and players worldwide, using leads and creative marketing tools to support promotion of the project • Managing a differentiated team with intentions to recruit, support and encourage – registration, hosting conversations and reporting these conversations