218852 Evaluating Participatory Photo Mapping for Improved Community Health Promotion

Wednesday, November 10, 2010 : 9:15 AM - 9:30 AM

Suzanne Gaulocher, MPH, MA , Center for Sustainability and the Global Environment, University of Wisconsin-Madison, Nelson Institute for Environmental Studies, Madison, WI
Samuel Dennis Jr., PhD, ASLA , Landscape Architecture, University of Wisconsin - Madison, Department of Landscape Architecture, Madison, WI
Rationale: For the past three years UW researchers, clinicians and community partners have engaged in multiple projects using a novel method called Participatory Photo Mapping. This method combines photography, maps (geographic information system technology) and narratives. Each project is unique, but the overarching goal is to generate outcomes that promote community health and well being of the target population. Using PPM as an assessment tool will optimize translation of data for effective, site-specific health promotion. Research aims: This presentation will focus on the development and implementation of this participatory research by assessing the effectiveness of the PPM method.

Aim 1: Evaluate the effectiveness of the PPM process for increasing the efficacy of participants; Aim 2: Evaluate the extent to which the data generated through PPM is effective in producing the intended outcomes as identified by community partners; Aim 3: Determine the extent to which information generated through the PPM process informs and guides future work as identified by the needs/setting of community partners. Advances understanding: This presentation will demonstrate how this research method is used to advance our understanding of community-based issues and how to optimize engagement with community organizations in meaningful partnerships than promote health. Researchers developed and implemented a questionnaire to assess the effectiveness of PPM. We measured four different components of the PPM method, including: 1) process, 2) data, 3) outcomes and 4) translation. Successful measures will increase the reliability of PPM for community health promotion.

Learning Areas:
Assessment of individual and community needs for health education
Conduct evaluation related to programs, research, and other areas of practice
Planning of health education strategies, interventions, and programs
Public health or related public policy
Public health or related research
Social and behavioral sciences

Learning Objectives:
This presentation will focus on the development and implementation of a process evaluation to test the mechanisms of Participatory Photo Mapping, a tool used in community engagement and Community Based Participatory Research. This presentation will: 1. Demonstrate how this method is applied in a community setting and used to engage with and mobilize community members around specific issues, 2. Identify ways community based participatory researchers can use this tool to build bridges with community members, assess health of communities and translate findings effectively, 3. Engage in dialogue around the concept of tools used in community engagement and health promotion.

Keywords: Community Health, Evaluation

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I coordinated this evaluation project.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 5031.0: Public Health Tools