219037 Module Two—Social media platforms and practices

Sunday, November 7, 2010 : 9:45 AM - 11:30 AM

Andrea F. Hill, MS , Social Media and Interactive Technology Group, Worldways Social Marketing, Greenwood Village, CO
The course of which this abstract is a part is a comprehensive, skill focused training in social media and interactive technology applied to public health. This portion of the course will explore the evolving national and international social media environment. It will place the covered social media platforms, tools and practices in the context of the socially-networked online world. The behavior of consumers, policy influencers and public health entities online will be illustrated, and the connection to improving health outcomes will be discussed. The importance of social media to the contemporary practice of public health will be documented. The exploration of five building blocks, or platforms, of social media will enable the participant to understand the opportunities and assets available to them. Case studies will show how public health is employing these practices now, and examples from other public interest sectors will also be shared. This segment will then build on this knowledge to focus on developing the skills needed to use each of these platforms to best effect, with a focus on both execution and principles of success.

Learning Areas:
Advocacy for health and health education
Chronic disease management and prevention
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education

Learning Objectives:
Differentiate between the five core platforms of social media (social networking; blogosphere, e-community, search/reputation management, RSS) and understand their applicability to public health. Develop a 10 point social media and interactive technology plan focused on influencing policy, practice and behavior change to improve health outcomes. Apply best practices and apply new skills for managing and evaluating the application of social media to health policy, practice and behavior change.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: My academic and professional qualifications and experience span social media, interactive technology and a number of field applications in public health specifically. I have earned degrees in Computer Science and worked both inside and outside of public health analyzing and applying social media and interactive technology best practice. While the firm I am employed by provides related services, this will be a highly objective presentation with absolutely no commercialization.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Worldways Social Marketing None Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.