219046 Module One—Planning and evaluating social media: The big picture

Sunday, November 7, 2010 : 8:15 AM - 9:30 AM

Mark Marosits, MSHA , Worldways Social Marketing, Greenwood Village, CO
The overarching course of which this abstract is a part provides a comprehensive learning experience about social media and interactive technology for public health professionals. This portion of the course will provide a comprehensive overview of the current and emerging social media environment, and the implications for planning and implementing social media initiatives in support of the core public health functions of protection, prevention and promotion.

Learning Areas:
Advocacy for health and health education
Chronic disease management and prevention
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Protection of the public in relation to communicable diseases including prevention or control

Learning Objectives:
Explain how social media offers new opportunities for prevention, promotion and protection work by public health professionals.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a public health professional with 30 years of experience planning, implementing and evaluating a wide range of public health initiatives. I serve as a social marketing and social media advisor to a wide range of national, regional and local public health organizations. I am an experienced educator, having served as Director of the Graduate Program in Health Care Organization and Systems at the University of Denver, and in adjunct faculty or preceptor roles in a variety of settings, currently with the University of Rhode Island. I have conducted more than 50 public health trainings, including presenting many highly rated social media trainings together with my colleagues.I am also an experienced APHA presenter and understand the audience and standards of quality expected. Please note that while my firm offers related services, I will expressly NOT promote services nor discuss any proprietary products.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Worldways Social Marketing None Although I am co-founder of this organization that serves a wide range of public interest clients, the content I will present will be objective and unbiased and absolutely focused on the learning needs of the audience.

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.