219059 Module Four—Planning and evaluating social media: Establishing focus Part I

Sunday, November 7, 2010 : 3:30 PM - 4:00 PM

Andrea F. Hill, MS , Social Media and Interactive Technology Group, Worldways Social Marketing, Greenwood Village, CO
Participants will be introduced to and gain experience working with a five-step planning process to develop an effective social media strategy that meets their organizational objectives and is appropriate for their available resources.

Learning Areas:
Public health or related education

Learning Objectives:
Differentiate between the five core platforms of social media (social networking; blogosphere, e-community, search/reputation management, RSS) and understand their applicability to public health. Develop a 10 point social media and interactive technology plan focused on influencing policy, practice and behavior change to improve health outcomes. Apply best practices and apply new skills for managing and evaluating the application of social media to health policy, practice and behavior change.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: My academic and professional qualifications and experience span social media, interactive technology and a number of field applications in public health specifically. I have earned degrees in Computer Science and worked both inside and outside of public health analyzing and applying social media and interactive technology best practice. While the firm I am employed by provides related services, this will be a highly objective presentation with absolutely no commercialization.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Worldways Social Marketing none Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.