219061 Capstone Module Four—Improving health outcomes through social media and interactive technology: Next steps

Sunday, November 7, 2010 : 4:45 PM - 5:45 PM

Mark Marosits, MSHA , Worldways Social Marketing, Greenwood Village, CO
This portion of the course is practical and skills oriented, with a focus on application of social media planning and evaluation processes and tools to the audiences own challenges and opportunities in the areas of prevention, promotion and protection. Case study material and extensive learner participation will ensure that participants master important takeaway tools that they can immediately employ for their own programs or initiatives.

Learning Areas:
Advocacy for health and health education
Chronic disease management and prevention
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Protection of the public in relation to communicable diseases including prevention or control

Learning Objectives:
Differentiate between the five core platforms of social media (social networking; blogosphere, e-community, search/reputation management, RSS) and understand their applicability to public health. Develop a 10 point social media and interactive technology plan focused on influencing policy, practice and behavior change to improve health outcomes. Apply best practices and apply new skills for managing and evaluating the application of social media to health policy, practice and behavior change.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a public health professional with 30 years of experience planning, implementing and evaluating a wide range of public health initiatives. I serve as a social marketing and social media advisor to a wide range of national, regional and local public health organizations. I am an experienced educator, having served as Director of the Graduate Program in Health Care Organization and Systems at the University of Denver, and in adjunct faculty or preceptor roles in a variety of settings, currently with the University of Rhode Island. I have conducted more than 50 public health trainings, including presenting many highly rated social media trainings together with my colleagues.I am also an experienced APHA presenter and understand the audience and standards of quality expected. Please note that while my firm offers related services, I will expressly NOT promote services nor discuss any proprietary products.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Worldways Social Marketing None Although I am a founder of this agency that serves many public interest clients, all content will be completely objective and focused solely on the needs of the audience.

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.