219215 A preliminary test of the Multiple Domain Model in predicting alcohol use among South African adolescents

Tuesday, November 9, 2010

Purnima Mehrotra, PhD , Department of Social and Behavioral Health, Virginia Commonwealth University, Richmond, VA
Rick Zimmerman, PhD , Department of Social and Behavioral Health, Virginia Commonwealth University, Richmond, VA
Brenikki Floyd, PhD , Department of Psychiatry, University of Illinois at Chicago, Chicago, IL
Pamela Cupp, PhD , Department of Communication, University of Kentucky, Lexington, KY
Arvin Bhana, Prof, A , Department of Child, Youth, Family and Social Development, Human Sciences Research Council, Durban, South Africa
Previous studies have found high prevalence rates (over 30%) of alcohol use among South African adolescents. US-based studies suggest that alcohol users are likely to progress to illicit drug use/other risky behaviors. Important variables found to be associated with adolescents' alcohol use include gender, age, religiosity, absenteeism, scholastic progress, and family structure. The purpose of this study was to explore the usefulness of the Multiple Domain Model in predicting alcohol use among South African adolescents. This model incorporates variables from social structural (e.g. gender), environmental/cultural (e.g. school absenteeism), personality (e.g. impulsivity), and situational (e.g. relationship status) domains along with psychosocial constructs (e.g. attitudes, peer norms, self-efficacy). Data for this study were taken from a longitudinal study that assessed the impact of a school-based HIV and alcohol prevention curriculum with high school students (N=615; 50% male; median age = 15 years) in the Kwa-Zulu Natal district, South Africa. The survey instrument was piloted to ascertain comprehensibility and relevance and was available in both English and Zulu. Approximately 32% of respondents had ever used alcohol. In Hierarchical Multiple Regression (R-Square = .193), being male (β = -0.168, p<.001), having low refusal self-efficacy (β = -0.178, p<.001), being in a relationship (β = -0.124, p<.01) and perceiving more peers using alcohol (β = .115, p<.01) were associated with alcohol use. Most of these findings are consistent with previous research, both in the US and South Africa. This study shows that western theories can be efficacious in understanding problematic health behaviors in non-western contexts.

Learning Areas:
Communication and informatics
Diversity and culture
Implementation of health education strategies, interventions and programs
Public health or related research
Social and behavioral sciences
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Demonstrate how theoretical models developed in Western contexts can be used to understand health related behaviors of populations in developing countries Demonstrate how comprehensive models of behavior, such as the Multiple Domain Model are effective at showing the process and potential chain of variables leading to specific behaviors Assess the proportion of variance explained in alcohol use among South African adolescents by variables in the Multiple Domain Model

Keywords: Adolescents, International, Alcohol Use

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to be an abstract Author on the content I am responsible for because I have previous experience in conducting research on adolescent health and risky behaviors.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.