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220304 Consuming Kids: The Commercialization of ChildhoodTuesday, November 9, 2010
: 11:00 AM - 11:50 AM
The documentary film, "Consuming Kids", throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. "Consuming Kids" pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.
Learning Areas:
Public health or related public policyLearning Objectives: Keywords: Media Literacy, Children
Presenting author's disclosure statement:
Qualified on the content I am responsible for because: I am the producer of the film I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.
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