220428 Lessons learned from utilizing community coalitions to implement activities in the Best Bones Forever! Community Pilot Program

Tuesday, November 9, 2010

Elizabeth Osborn , Hager Sharp, Inc., Washington, DC
Ruth Francis-Williams, MPH, CHES , Hager Sharp, Inc., Washington, DC
Michele Sadler, PhD, MPH , Shattuck & Associates, Marriottsville, MD
Calvin Teel, MS , Office on Women's Health, Rockville, MD
BACKGROUND The Best Bones Forever! Campaign (BBF!) was created by the DHHS' Office on Women's Health to improve bone health knowledge, awareness, attitudes, and behaviors among girls ages 9-14 and their families. The campaign includes national awareness initiatives and pilot interventions in three sites. Community coalitions planned, implemented and evaluated the interventions, including unique, community-specific outreach activities. METHODS Successes and outcomes of activities planned and executed by the coalitions were measured via: 1) Quarterly reports of activities and process evaluation results; 2) A technical assistance log (TA) tracking requests; and 3) Notes from six joint conference calls with community coalitions. RESULTS Quarterly reports displayed that coalitions utilized local resources or partners within their community to implement a combined 29 activities, reaching 1.6M community members. Obtaining evaluation from participants was a challenge at some activities. The TA log indicated that 60% of the utilization occurred during the planning phase and included graphics, media and development support. In conference calls coalitions shared community excitement, media exposure of projects, new programs, ideas about overcoming challenges, new partnerships and advocates. CONCLUSION Many lessons were learned leading to successful community activities in the BBF! pilot. Allowing coalitions, who know the resources of their community, to develop activities leads to a richer implementation. Also providing technical assistance to increase their capacity, and the opportunity for coalitions to share and learn from each other is vital to continued success.

Learning Areas:
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
At the end of the session, participants will be able to: 1)Define the Best Bones Forever! campaign and its components. 2)Discuss the unique activities of the community pilot sites in the campaign. 3)Describe the lessons learned and evaluation from coalitions implementing the Best Bones Forever! Community Pilot Program community activities, and how others can utilize this information.

Keywords: Community Outreach, Community Programs

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am an integral part of the Best Bones Forever! team. I helped in developing the campaign/pilot program, offered technical assistance to the pilot sites, and currently manage media and communication efforts.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.