220499 Gender in family planning communication: Preliminary results from an intervention study in Tanzania

Monday, November 8, 2010 : 1:42 PM - 2:00 PM

Geeta Nanda, DrPH , Academy for Educational Development, Washington, DC
James Foreit, DrPH , Frontiers, Population Council, Washington, DC
Sidney Ruth Schuler, PhD , Empowerment of Women Research Program, Academy for Educational Development, Washington, DC
Jane Alaii, PhD , C-Change, Academy for Educational Development, Kenya, Nairobi, Kenya
Elisabeth Ann Rottach, MA , Global Health Population & Nutrition, Academy for Educational Development, Washington, DC
It is often hypothesized that transforming gender norms will lead to desired public health and social outcomes for both men and women. Documented attempts to accomplish this have been small, and feature interventions too expensive to scale up on a national level, raising questions about the feasibility for improving public health and family planning in the developing world. Therefore, there is a need to test an affordable intervention with the potential of making a public health impact. A study to test the effectiveness of radio programming addressing gender norms in support of a community based distribution of contraceptives program is underway in Tanzania. The study uses a Latin Square design with pre- post- and midline surveys and service statistics. Community based distributors were trained to address gender norms that constrain the use of contraceptives in talking with clients in the “gender sites”. The effects of the gender sensitive family planning communication strategy will be compared with that of the generic strategy. This paper will present preliminary findings on the effects of the two strategies on knowledge, attitudes, and distribution of contraceptives and other products, as well as gender-equitable attitudes and behaviors among men and women.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Public health or related research
Social and behavioral sciences

Learning Objectives:
Describe an approach for making a family planning communication intervention gender focused and discuss barriers to doing so. Identify a research design and measurement tools that can be used to evaluate the impact of gender focused communication strategies. Determine whether “gender” messages are more effective than “generic” messages in promoting family planning.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a member of the research team for this project, and conceived and carried out the data analysis for this presentation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.