221105 Best Practices

Sunday, November 7, 2010 : 8:45 AM - 9:30 AM

Kate Saylor, MSI , Outreach Librarian, Taubman Health Sciences Library, University of Michigan, Ann Arbor, MI
This session will provide an overview of best practices for using social media in public health practice. From broad based social media campaigns to individual technologies integrated into existing programs, current examples will be demonstrated and participants will critically evaluate the use of each technology in detail. When are specific social media technologies effective in reaching populations and when are they not? Participants will learn to identify the common traits of effective social media campaigns and how to avoid the pitfalls that are common when using popular, new technologies. The emerging field of research on the use of social media for public health will be discussed, including data on specific populations, evaluations of interventions, and using social media for research.

Learning Areas:
Administration, management, leadership
Assessment of individual and community needs for health education
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Program planning

Learning Objectives:
Identify the common traits of effective social media campaigns and how to avoid the pitfalls that are common when using popular, new technologies. Discuss the emerging field of research on the use of social media for public health, including data on specific populations, evaluations of interventions, and using social media for research.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have an Masters of Science in Information from the University of Michigan’s School of Information. My program had a strong emphasis on using technology, including social media, to communicate. I am the outreach librarian for the University of Michigan Taubman Health Sciences Library. As part of my outreach duties I assist many public health workers and local health departments setup their organizational facebook pages and other social media accounts. On March 19, 2010, I taught a successful “Facebook for Health Organizations” session at the Great Lakes Chapter of the Society for Public Health Educators “Innovative Technology for Community Engagement” conference.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 2010.0: Social Media for Public Health Practice