221120 Marketing Your Resources

Sunday, November 7, 2010 : 10:15 AM - 10:45 AM

Kate Saylor, MSI , Outreach Librarian, Taubman Health Sciences Library, University of Michigan, Ann Arbor, MI
Effective marketing of your social media resources is crucial to their success. A wide range of successful marketing strategies will be presented with an emphasis on creatively using the power inherent in social media.

Learning Areas:
Administration, management, leadership
Communication and informatics
Implementation of health education strategies, interventions and programs
Other professions or practice related to public health
Public health administration or related administration

Learning Objectives:
Describe three ways to market your social media resource. Identify two ways to monitor and evaluate your marketing strategies.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have a Masters of Science in Information from the University of Michigan’s School of Information. My program had a strong emphasis on using technology, including social media, to communicate. I am the outreach librarian for the University of Michigan Taubman Health Sciences Library. As part of my outreach duties I assist many public health workers and local health departments setup their organizational facebook pages and other social media accounts. On March 19, 2010, I taught a successful “Facebook for Health Organizations” session at the Great Lakes Chapter of the Society for Public Health Educators “Innovative Technology for Community Engagement” conference.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
University of Michigan Libraries N/A Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.