221176 Environmental Public Health Tracking - Utilizing Informatics to Inform the General Public

Monday, November 8, 2010 : 12:50 PM - 1:10 PM

Alex Charleston, MPH , Centers for Disease Control and Prevention, Altanta, GA
The Environmental Public Health Tracking (Tracking) Network provides information from a nationwide network of integrated health and environmental data to drive public health action. The Tracking Network is a resource for multiple audiences, including researchers, environmental and public health professionals, health care providers and the general public. In order to design a public portal that addressed the needs of these diverse users, the Tracking Program undertook a multi-phase usability project designed to gather insight to users' expectations regarding the Tracking Network's Public Portal; assess user perceptions on layout, ease of use, content navigation, and nomenclature. We used qualitative and quantitative methods to capture feedback from six predefined user groups: business and industry, not-for-profit/advocacy groups, health care professionals, public health professionals, congressional staff and media, general public. Remote testing, consisting of semi-structured interviews and use-case scenarios, documented users' current strategies for investigating environmental health issues. Mock-ups of the Tracking Network public portal were used to gather feedback, and landing pages were revised between phases of usability testing to incorporate recommended changes and then tested in subsequent rounds. Card sorting techniques allowed the program to define nomenclature and see how users grouped information. Through this iterative process, the program was able to refine and validate its design for the Tracking Network Public Portal while identifying and prioritizing future enhancements.

Learning Areas:
Environmental health sciences

Learning Objectives:
1. Present how the program is meeting its objectives while leveraging agency resources 2. Present the process used to indentify public user’s needs 3. Describe Tracking’s approach to overcoming barriers in communicating health and environmental data to a general public audience.

Keywords: Environmental Health, Information Technology

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am a public health analyst working on CDC's Environemntal Public Health Tracking Network. Over my 5 years on teh project, I have been managed the usability project.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.