223235 Responsible Alcohol Sales Training Sessions in Georgia

Monday, November 8, 2010

Sheryl Strasser, PhD, MPH, MSW, CHES , Insitute of Public Health, Georgia State University, Atlanta
Lucy Annang, PhD, MPH , Department of Health Promotion, Education, and Behavior, University of South Carolina, Arnold School of Public Health, Columbia, SC
Jessica L. Muilenburg, PhD , Department of Health Promotion and Behavior, University of Georgia, Athens, GA
Monica H. Swahn, PhD , Institute of Public Health, Georgia State University, Atlanta, GA
Widespread alcohol use among American youth and its association with disability and premature death remain a paramount public health priority. The State of Georgia has innovatively utilized social indicator data to understand a web of influence that underscores underage drinking throughout the state. Following examination of juvenile specific alcohol indicators, community alcohol prevalence indicators, and high risk youth correlates; a comprehensive intervention plan was launched to address diverse underage drinking determinants. One such effort was the development of attorney-led responsible alcohol sales [RASS] workshops targeting vendors within the 10 most at-risk counties. The workshops were aimed at enhancing vendors' knowledge of illegal alcohol and tobacco sale laws, violations, and consequences. Forty-five matched pre-posttests were collected. The results of a repeated measures t-test indicate that participant knowledge of responsible alcohol sales increased significantly by 26 percentage points from pre to post training (t44 = -7.17, p < .001, CI95% = 34.03 to 18.60). Item by item comparison reveal that, for 10 items, participants' knowledge increased between pre and post examination. However, less than 75% of participants answered incorrectly in either pre or post test how most underage customers get alcohol from businesses and the purpose of having a formal written alcohol policy. While the overall test scores establish evidence of RASS training effectiveness, identification of gaps in vendor knowledge provides insight into how future educational training efforts can be improved. Finally, tracking RASS training participants and examining subsequent alcohol violations would shed further light on the strength of such an intervention.

Learning Areas:
Administer health education strategies, interventions and programs
Assessment of individual and community needs for health education
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Public health or related education
Public health or related laws, regulations, standards, or guidelines

Learning Objectives:
1) to describe pre/post knowledge gains among alcohol vendors attending training workshops in high-risk underage drinking counties in Georgia; (2) to discuss associated correlates of underage drinking and potential intervention opportunities.

Keywords: Substance Abuse Prevention, Community-Based Health Promotion

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Evaluation Director of the Georgia Underage Drinking Initiative and have conducted the RASS workshop evaluation analyses.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.