223934 Photo-Novellas: A method to educate low-literate and underserved populations

Tuesday, November 9, 2010

Miranda Holloway, BS , Department of Community and Family Health, University of South Florida, College of Public Health, Tampa, FL
Francisco Alejandro Montiel-Ishino, BS , Department of Anthropology, University of South Florida, Tampa, FL
Kara McGinnis, BA , Dept. of Anthropology and College of Public Health, University of South Florida, Tampa, FL
Margarita Romo , Farmers Self Help, Inc., Dade City, FL
Johnetta Goldsmith, MA , Heart of East Tampa Front Porch Council, Tampa, FL
Maisha Kambon, MPH , Department of Anthropology, University of South Florida, Tampa, FL
Julie Baldwin, PhD , Department of Community and Family Health, College of Public Health, University of South Florida, Tampa, FL
Deanna Wathington, MD, MPH, FAAFP , Office of Academic and Student Affairs, University of South Florida, College of Public Health, Tampa, FL
Kevin Sneed, PharmD , USF School of Pharmacy/USF Health, University of South Florida, Tampa, FL
B. Lee Green, PhD, MEd , Vice President, Moffitt Diversity, Moffitt Cancer Center & Research Institute, Tampa, FL
Historically, underserved populations have been disenfranchised from health education and promotion services. In an effort to reduce educational barriers that continue to promote health disparities amongst at-risk populations, health literacy efforts have shifted towards low literacy and culturally competent health educational materials. The Center for Equal Health, funded by the National Center on Minority Health and Health Disparities, is a partnership between the University of South Florida, H. Lee Moffitt Cancer Center, and the Tampa Bay Community committed to reducing health disparities locally and throughout the state of Florida. Additionally, a team of graduate students awarded the University of South Florida Graduate College's graduate student interdisciplinary Challenge Grant aimed at building research partnerships across disciplines, will be spearheading the research, design and evaluation of the educational materials. The Center, along with its community partners and the graduate students , are collaborating to create a community-based photo-novella, which will facilitate cancer intervention efforts. The main objective of the photo-novella is to create image narratives that will gain greater appeal to low-literate and limited English speaking populations. The project aims to increase community members' awareness and knowledge about cancer prevention and control. An evaluation will be conducted to measure change in awareness and knowledge including a better understanding of cancer prevention approaches (such as screening) and intentions to educate family members and friends at risk. By galvanizing community support and academic partnerships, communities may become more empowered to improve their health status using materials created specifically by and for the intended audience.

Learning Areas:
Assessment of individual and community needs for health education
Chronic disease management and prevention
Conduct evaluation related to programs, research, and other areas of practice
Diversity and culture
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
1. Discuss and identify current social networks to assess communities knowledge and awareness about cancer prevention and screenings 2. To assess new and innovative ways in which current health literacy efforts should cater to low literate and limited English speaking populations 3. To provide a model for community-based cancer intervention and program evaluation

Keywords: Cancer Prevention, Literacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I am a student researcher with several years of health disparities and program evaluation experience. I am also a community liaison working with several community organizations in the Tampa Bay area
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.