224654 Using organizational tools to improve health literacy in public health

Tuesday, November 9, 2010 : 3:30 PM - 3:45 PM

Carolyn Brooks, MA , National Center for Health Marketing, Centers for Disease Control and Prevention, Atlanta, GA
Cynthia Baur, PhD , Division of Health Communication and Marketing, National Center for Health Marketing, Centers for Disease Control and Prevention, Atlanta, GA
Two decades of research indicate that much health information is presented in ways that are not understandable by most Americans. The 2003 National Assessment of Adult Literacy found that 9 of 10 adults in the United States have difficulty with everyday health information. The Institute of Medicine, American Medical Association, American Dental Association, American College of Physicians, Joint Commission, and the National Patient Safety Foundation have stated that improving health literacy requires changes in organizational and professional practices. It is imperative that public health organizations also take steps to ensure their information, products, and services are accessible and understandable. Public health has a responsibility to everyone, especially the most vulnerable, because health literacy is a strong predictor of health outcomes and a major contributor to health disparities. This presentation will describe two new tools public health professionals can use to increase their knowledge and skills of health literacy and assess their organizational practices. One is a free online training from CDC. The training is based on research and best practices in online instruction. It includes examples, videos, exercises and quizzes to build knowledge and skills. The other is a draft National Action Plan to Improve Health Literacy, sponsored by the U.S. Department of Health and Human Services' Workgroup. The action plan is a framework with goals and strategies that organizations can use to identify their health literacy priorities and action steps. The plan is based on research, examples from the field and public comment.

Learning Areas:
Assessment of individual and community needs for health education
Communication and informatics
Diversity and culture
Planning of health education strategies, interventions, and programs
Public health or related organizational policy, standards, or other guidelines
Social and behavioral sciences

Learning Objectives:
1.Define the role of public health professionals and organizations in improving health literacy. 2. Name practical steps public health professionals and organizations can use to apply the principles and strategies of health literacy in their daily work.

Keywords: Health Literacy, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I participated in the development of both the National Action Plan for Health Literacy and the Health Literacy training for Public Health Professionals. I have been working in the area of health literacy as a Health Communication Specialist and have a thorough understadning of the issue and related research.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.