225094 Health care provider identified barriers and facilitators that impact Ten Steps to Successful Breastfeeding implementation: A multi-case study guided by organizational readiness to change

Wednesday, November 10, 2010 : 1:10 PM - 1:30 PM

Nathan C. Nickel, MPH , Carolina Global Breastfeeding Institute, Department of Maternal and Child Health, Gillings School of Global Public Health at the University of North Carolina-Chapel Hill, Chapel Hill, NC
Emily C. Taylor, MPH, CD(DONA) , Carolina Global Breastfeeding Institute, Department of Maternal and Child Health, Gillings School of Global Public Health at the University of North Carolina-Chapel Hill, Chapel Hill, NC
Miriam Labbok, MD, MPH, FACPM, IBCLC , Carolina Global Breastfeeding Institute, Department of Maternal and Child Health, Gillings School of Global Public Health at the University of North Carolina-Chapel Hill, Chapel Hill, NC
Mary Rose Tully, MPH, IBCLC , Carolina Global Breastfeeding Institute, Department of Maternal and Child Health, Gillings School of Global Public Health at the University of North Carolina-Chapel Hill, Chapel Hill, NC
Introduction: The Joint Commission recently added exclusive breastfeeding as a perinatal care core measure. The Carolina Global Breastfeeding Institute (CGBI) developed the Breastfeeding Friendly Healthcare Initiative (BFHCI) to support hospitals in efforts to implement the Ten Steps and provide evidence-based breastfeeding support. This study presents the barriers and facilitators healthcare providers reported would impact their specific hospitals' efforts to implement the Ten Steps. Methods: The BFHCI is an operations-research project using a multi-case study design with eight cases (i.e., hospitals). CGBI developed a semi-structured interview guide to identify barriers and facilitating factors to implementing the Steps. The theory “Organizational Readiness to Change” directed guide development. Two CGBI staff conducted interviews at the eight hospitals. Informants were selected using purposeful sampling until achieving construct saturation. CGBI interviewed 34 providers and transcribed the interviews verbatim. Interview transcripts were coded using a codebook and analyzed in ATLAS.ti. The study used thematic and cross-case analyses. Results: Identified barriers included attitudes of experienced providers towards breastfeeding, staffing constraints, the need for more IBCLCs, and the fear of infringing on mothers' choices. Identified facilitators included having a breastfeeding advocate on staff, management support for the Steps, demonstrating the benefits of breastfeeding to nurses, including lactation support in evaluations, and hands-on training. Smaller hospitals' respondents identified more and different barriers than larger hospitals'. The number and type of barriers and facilitators differed by profession. Ability and commitment varied by profession and hospital size. Discussion: Interventions should address identified barriers and facilitators while considering hospital context and characteristics.

Learning Areas:
Conduct evaluation related to programs, research, and other areas of practice
Program planning
Provision of health care to the public
Public health or related organizational policy, standards, or other guidelines
Social and behavioral sciences

Learning Objectives:
Identify contextual factors that influence ability to implement the Ten Steps to Successful Breastfeeding. Describe the barriers and facilitating factors to implementing the Ten Steps most salient to health care providers. Explain how the identified barriers and facilitating factors differ by hospital size and key-informant profession through cross case analysis. Discuss with hospital policy and decision makers the potential barriers and facilitating factors to implementing the Ten Steps they may encounter based on the hospital's context and characteristics. Compare the experiences of hospital staff at small rural hospitals with large urban hospitals regarding efforts to become "Baby Friendly." Discuss how the constructs from the theory "organizational readiness to change" relate to identified barriers and facilitating factors to becoming "Baby Friendly".

Keywords: Health Care, Breastfeeding

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I created the interview guide with the other authors listed. I was one of 2 interviewers who collected the data. I coded and analyzed the qualitative data.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.