225253 Introduction to Crisis and Emergency Risk Communication

Sunday, November 7, 2010 : 8:00 AM - 8:30 AM

Marsha Vanderford, PhD , Dir. Emergency Communication System, Chief, Emergency Risk Communications Branch, Centers for Disease Control and Prevention, Atlanta, GA
Communication during a public health crisis is different. The information we can provide is often incomplete and changing rapidly, and people must use that uncertain, incomplete information to make decisions and take actions which may deeply affect their health and their lives.

The introduction explains how and why organizations must integrate CERC planning and resources into overall emergency operational planning at the local, state and national levels.

Learning Areas:
Administration, management, leadership
Communication and informatics
Other professions or practice related to public health

Learning Objectives:
Explain the Crisis and Emergency Risk Communication (CERC) integrative model. Describe how the CERC integrative model contributes to overall emergency operational planning and response.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Director of CDC's Emergency Communication System, where we employ the principles of CERC for all-hazards emergency response for public health emergencies. In this role, I have conducted emergency risk communication training for many international, federal state and local partners.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
CDC, Emergency Risk Communications Branch None Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 2012.0: Crisis & emergency risk communication: by leaders for leaders