225954 Evaluation of the Smart Menu/Salud Tiene Sabor menu labeling campaign in South Los Angeles

Wednesday, November 10, 2010 : 1:30 PM - 1:50 PM

Carmen R. Nevarez, MD, MPH , Vice President and Preventive Medicine Advisor, Public Heath Institute, Oakland, CA
Liz Schwarte, MPH , Samuels & Associates, Oakland, CA
Sarah Samuels, DrPH , Samuels & Associates, Oakland, CA
Mariah Lafleur, MPH , Samuels & Associates, Oakland, CA
Pri De Silva, MSW , Public Health Sector, Healthy Eating Active Communities, Los Angeles, CA
Beth Weinstein-Rodin , Director of Economic Development, Esperanza Community Housing Corporation, Los Angeles, CA
Introduction: This project is evaluating the impact of Smart Menu/La Salud Tiene Sabor program, which is a menu labeling initiative in seven independently-owned restaurants to empower South Los Angeles residents to make healthy food choices via access to healthy menu items and nutrition information. The Smart Menu evaluation is a collaboration of restaurant owners, research and community-based organizations and the LA County Public Health Dept. The evaluation if funded by The Robert Wood Johnson Foundation, Salud America! Methodology: The evaluation assesses the effect of menu labeling, nutrient information and healthy eating tips on families' purchase intention and meal choices and on restaurant vendor practices and sales. Evaluation methodologies include patron awareness assessments, environmental assessments, stakeholder surveys, sales tracking analysis, secondary data analyses, and media analysis. Results: The evaluation describes the program's accomplishments, challenges, and lessons learned to advance replication of the model and inform California's menu labeling legislation. Evaluation results will include presentations to stakeholders, briefs, a case study, and vendor tool kit. Public awareness of findings and their implications will be raised via press releases, opinion-editorial pieces, and blog posts. Discussion: California SB 1420 requires that restaurants with twenty or more outlets begin providing menu-labeling information. The Smart Menu evaluation is timely as it describes the efforts and outcomes of independent restaurant owners embarking on menu-labeling to improve the health of their families and community members. The Salud program has the potential to decrease childhood obesity rates by improving the nutrition environment where Latino families make food choices.

Learning Areas:
Advocacy for health and health education
Conduct evaluation related to programs, research, and other areas of practice
Public health or related organizational policy, standards, or other guidelines

Learning Objectives:
Describe the methods for evaluating an independently owned restaurant menu labeling initiative. Discuss evaluation results and the impact and effect on restaurant owners and restaurant patrons. Explain and discuss the benefits and challenges of collaboration among private business owners, research and community-based organizations, and public health departments.

Keywords: Nutrition, Latino Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to be an abstract author and present the material because I am active in the management of projects improving nutrition environments in low income and under repreesented communities.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.