226422 An examination of the use of food and physical activity as reinforcers by parents of normal weight and overweight children

Wednesday, November 10, 2010 : 11:00 AM - 11:15 AM

Molly Matthews, MS , Department of Community Medicine, West Virginia University, Morgantown, WV
Emily Murphy, PhD , Department of Pediatrics, West Virginia University, Morgantown, WV
Christa Ice, PhD , Department of Pediatrics, West Virginia University, Morgantown, WV
William A. Neal, MD , Department of Pediatrics, West Virginia University, Morgantown, WV
Lesley A. Cottrell, PhD , Department of Pediatrics, West Virginia University, Morgantown, WV
Health problems previously thought only to be present among adults have now also been identified among children. Because of the recent rise in obesity, particularly among children, attention has been paid to efforts to better understand this phenomenon with the ultimate goal of curbing pediatric obesity. The current study examined the relationship between the use of food and physical activity as rewards and punishers by parents among a group of children (N=265). Because food is more rewarding for overweight children than normal weight children (Temple et al., 2008), it was hypothesized that parents of overweight children would report using food as a reinforcer more often than parents of normal weight children. Further distinctions in parent use of these reinforcers were hypothesized based on parent BMI, yearly household income, child age, and parent age. Results indicate that parents of overweight and normal weight children did not differ in their use of food nor physical activity as reward. However, younger parents (2.89, SD=1.45) rewarded their children with physical activity significantly more than older parents (2.30, SD=1.36; p=.001). No additional differences in reinforcer use were noted for income or parental BMI. These results have implications for interventions based on the lack of difference in reinforcer use by child and parent BMI. Interventions designed to promote physical activity need not be differentially tailored based on this element. Instead, the promotion of physical activity differently based on parent characteristics (i.e., age) may be presented to parents and directly addressed.

Learning Areas:
Advocacy for health and health education
Planning of health education strategies, interventions, and programs
Public health or related research

Learning Objectives:
1. Describe the relationship between the use of food and physical activity reinforcers among parents of overweight and normal weight children. 2. Apply the results of this study to identify potential programmatic elements needed to improve physical activity.

Keywords: Obesity, Child Health Promotion

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: The author does not have any relevant personal financial relationship with a commercial entity that benefits the individual and may ultimately bias the presentation of that content.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.