227094 Reducing inequities of access to health information and resources for Latino communities: A newsletter series promoting healthy lifestyles

Tuesday, November 9, 2010

Kimberly Puccetti , Public Health Nutrition, San Mateo County Health System, San Mateo, CA
Lydia D. Guzman, MPH, RD , San Mateo County Health System, San Mateo, CA
Mary Casagrande , San Mateo County Health System, San Mateo, CA
Background: Latino communities suffer a disproportionate burden of chronic diseases associated with their socioeconomic status, environment and access to information. Many of the printed health education materials are not accessible due to language and literacy barriers, and often lack cultural relevancy. With these challenges, the knowledge gap continues to increase in these underserved communities.Objective: To provide equitable access to health information to prevent chronic diseases and support behavior change in Latino communities. Method: A newsletter series was developed to address prevention, behavioral change, and healthy living. Each newsletter was designed to address the inequities in health literacy and access to culturally relevant health solutions. The newsletters have a simple format, are written in low literacy and contain appropriate graphics. They include recipes and information that represent traditional customs and foods. The newsletters are also sensitive to accessible resources and environmental factors of the local population. The newsletters are distributed bi-monthly to demonstrate continued support of engaging in healthy behaviors. Adults enroll in the newsletter series when they attend our workshops and events or by request. Results: Newsletter subscribers reported increased knowledge of the health benefits of cultural foods. Ninety percent of readers contacted reported making positive dietary changes to reduce their risk of chronic diseases based on the information contained in the newsletters.

Learning Areas:
Chronic disease management and prevention
Communication and informatics
Diversity and culture
Implementation of health education strategies, interventions and programs

Learning Objectives:
At the end of this presentation the participant will be able to: 1)Identify four key elements to improve accessibility of health information for Latino communities,2)List four strategies to use when designing materials to ensure cultural relevancy.

Keywords: Chronic Diseases, Latino Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: For the past two years I have researched, developed, designed and evaluated the newsletter series El Arco Iris under the direction of Lydia Guzman, MPH,RD
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.