228556 Challenges with Facilitating (Rational) Behavior Change

Saturday, November 6, 2010 : 9:15 AM - 10:00 AM

Stephanie Grutzmacher, PhD , Department of Family Studies, School of Public Health, University of Maryland, College Park, MD
The purpose of this presentation is to address barriers to behavior change for individuals and explore the role of inertia, erroneous judgment, immediate gratification, heuristics, and other barriers to rational health decision making.

Learning Areas:
Assessment of individual and community needs for health education
Planning of health education strategies, interventions, and programs
Public health or related education
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Describe basic concepts of behavioral economics and behavioral psychology that are relevant to health education. Evaluate the ways that rational decision making may not change health behaviors. Compare examples of health nudges and choice architects in their own programming. Identify ways in which program/policy design can influence different health behavior outcomes. Formulate ways to help choice architects, such as teachers, parents, employers, nurses, etc., design or redesign places, programs or policies.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I conduct research and trainings in health behavior change and education for Extension educators.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.