228564 Shopping Simulation - How Do Program Designs Impact Behavior?

Saturday, November 6, 2010 : 10:45 AM - 11:25 AM

Stephanie Grutzmacher, PhD , Department of Family Studies, School of Public Health, University of Maryland, College Park, MD
This portion of the workshop will demonstrate how changes in the food stamp program have the potential to change individual's food shopping behaviors. Participants will take a simulated grocery shopping trip using a food stamp program with one of seven sets of rules that reflect default, paternalist, immediate incentive, delayed incentive, education, planning ahead, and social comparison nudges. As a group, participants will share the consequences that these seven designs had on the kind and quantity of food they purchased.

Learning Areas:
Administer health education strategies, interventions and programs
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs
Public health or related education
Public health or related organizational policy, standards, or other guidelines
Public health or related public policy

Learning Objectives:
Identify ways in which program/policy design can influence different health behavior outcomes.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I conduct research and trainings in health behavior change and education for Extension educators.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 1002.0: Nudges: Changing Behavior through Healthy Choice Architecture