228957 Knowledge and attitudes of HIV/AIDS and HIV vaccine research: Findings from qualitative research with the public and HIV/AIDS stakeholders in the United States

Wednesday, November 10, 2010 : 1:15 PM - 1:30 PM

Bonny Bloodgood, MA , Center for Health Communication, Academy for Educational Development, Washington, DC
Elyse Levine, PhD , Center for Health Communication, Academy for Educational Development, Washington, DC
Catharine Laube , Division of AIDS (DAIDS), National Institute of Allergy and Infectious Disease (NIAID), NIH, DHHS, Henry M. Jackson Foundation (HJF), under NIAID contract No. HHSN272200800014C, Bethesda, MD
A. Cornelius Baker , Center on AIDS & Community Health, Academy for Educational Development, Washington, DC
Background: The National Institute of Allergy and Infectious Diseases (NIAID) HIV Vaccine Research Education Initiative (NHVREI) is committed to building support for HIV vaccine research among U.S. populations most affected by HIV/AIDS. NHVREI conducted qualitative formative research to ensure future outreach strategies complement the educational needs and interests of these populations.

Methods: Sixty-minute telephone interviews with representatives from HIV/AIDS stakeholder organizations (n=34) and 31 in-person, two-hour focus groups with NHVREI's priority populations—heterosexual African American and Hispanic/Latino men and women, men of any race/ethnicity who have sex with men (MSM), and transgender individuals (n=249) were conducted.

Results: Participants had mixed perceptions of HIV; some believed that HIV/AIDS is less prevalent than in the past, while others thought the incidence of HIV infection was increasing. Most had little knowledge of the concept of preventive HIV vaccines and frequently confused it with a cure for HIV/AIDS. Altruism and hopes of a vaccine ending HIV/AIDS were cited as facilitators of support, while safety concerns (e.g., side effects, vaccine contents), research costs, lack of knowledge, stigma, concerns about access to a future HIV vaccine, and distrust of government, research, and researchers, were cited as barriers to support.

Conclusion: NHVREI can enhance outreach to its priority populations by focusing messaging on altruism, specifically for future generations and one's community. Audiences should also see and hear diverse individuals reinforcing the concept that HIV/AIDS affects all communities and therefore HIV prevention research must reflect all communities. Barriers must be addressed with transparency.

Learning Areas:
Assessment of individual and community needs for health education
Public health or related education

Learning Objectives:
Identify current perceptions of HIV and HIV vaccine research among U.S. populations most affected by HIV/AIDS Identify barriers to support for HIV vaccine research Identify facilitators of support for HIV vaccine research Identify information that encourages support of HIV vaccine research

Keywords: HIV/AIDS, Community Education

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I oversaw this research.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.