229532 Communicating community-based participatory research findings to non-scientific communities: Lessons learned from the Community Networks Program (CNP)

Wednesday, November 10, 2010

Timothy Willis, PhD , Evaluation Research, CSR, Incorporated, Arlington, VA
John Foster-Bey, MPA, MBA , Evaluation Research, CSR, Incorporated, Arlington, VA
Tiffani Jeffries, BA , Evaluation Research, CSR, Incorporated, Arlington, VA
Lynn Disney, PhD, JD, MPH , Evaluation Research, CSR, Incorporated, Arlington, VA
Marcia Salazar, MS , Evaluation Research, CSR, Incorporated, Arlington, VA
Leslie Cooper, PhD, MPH, BSN, RN , Center to Reduce Cancer Health Disparities, USPHSCC, Bethesda, MD
Emmanuel A. Taylor, MSc, DrPH , Center to Reduce Cancer Health Disparities, National Cancer Institute (NCI), Rockville, MD
The Center to Reduce Cancer Health Disparities (CRCHD) within the National Cancer Institute (NCI) is committed to reducing the unequal burden of cancer in our society. In 2005, CRCHD established the Community Networks Program (CNP) to address cancer health disparities in underserved and minority racial/ethnic populations. Funding was awarded to 25 grantees to establish community-based education, research, and training programs. Among other accomplishments, these grantees developed customized cancer education materials that addressed the particular needs of the community they serve. Grantees developed a variety of methods of communicating cancer health information, including newsletters, Web sites, multimedia presentations, and informational brochures. Because each grantee produced materials based on the racial, ethnic, and economic makeup of the target population, examining the methods they used provides valuable insight into the best practices for presenting technical research information that is accessible to a lay audience. CNP grantees provided information about their use of various materials to communicate cancer research findings to non-scientific audiences. Most CNP grantees (88%) reported having developed at least one Web site to communicate research findings. Other methods included oral presentations such as classroom lectures (60%), public service recordings (15%), and interviews on television or radio (9%). The data show variation based on the characteristics of the community served. For example, CNP programs that primarily served non-native-English-speakers used television and radio interviews more often than did other CNP sites. Findings will be discussed in detail, along with the implications for communicating cancer research findings to non-technical audiences.

Learning Areas:
Assessment of individual and community needs for health education
Communication and informatics
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
Describe the key features of NCIís Community Networks Program initiative. Identify the techniques and technologies CBPR researchers use to convey technical information.

Keywords: Community-Based Partnership, Health Disparities

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I have been involved in this evaluation of CBPR and have conducted statistical analyses, interpretation and reporting on these data. I have no financial, profession or other conflict of which I am aware.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.