229980 Other Drug War: How Market Economics Shapes Global Public Policy

Wednesday, November 10, 2010 : 10:54 AM - 11:06 AM

Maggie Huff-Rousselle, PhD, MBA, MA , Social Sectors Development Strategies, Inc., Boston, MA
Market failures and distortions, while characteristics of the health sector generally, are more pronounced in the pharmaceutical sector. These failure and distortions exaggerate the imbalance in social justice in terms of access to essential drugs. There is little market incentive for R&D focused on the health problems of the most disenfranchised. The lack of access to accurate product information results in consumers being overly-reliant on industry advertising and/or price as an indication of quality to inform product choices. The cost of obtaining patent rights and the market muscle of patents in an era of globalization (along with capital investment issues) can reinforce barriers to market entry. These factors mean that suppliers have tremendous influence over both supply and demand, and supply is primarily based on demand from the most lucrative markets, not the most needy. The presentation considers market-driven pharmaceutical sector dynamics, and their impact on social equity and justice in terms of access. The presentation concludes by suggesting global public policy initiatives that could work to improve equitable access to essential drugs - from global public sector investment to global regulation and enforcement.

Learning Areas:
Advocacy for health and health education
Basic medical science applied in public health
Protection of the public in relation to communicable diseases including prevention or control
Public health or related laws, regulations, standards, or guidelines
Public health or related public policy
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
List two market distortions and failures in the global pharmaceutical sector. Identify the contradictions between market incentives and social justice in terms of access to pharmaceuticals. Describe global public policy initiatives that could better balance social justice and market in

Keywords: Economic Analysis, Drugs

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have over 30 years of experience in consulting, teaching and research in the health sector, including eight overseas residencies and roughly 100 short term consultations in 50 countries. My experience includes health policy, financing, and management, with emphasis on macro and micro health sector financing, social marketing, institutional development, and pharmaceutical sector policy and financing. Also, I am responsible for collecting and analyzing the data being presented.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.