230308 Implementing Social Media in Public Health: Best Practices and Lessons Learned

Wednesday, November 10, 2010 : 1:30 PM - 1:50 PM

Leah Vaughan, MD, MPH , The Health Policy Group, San Francisco, CA
Twitter, facebook, blogs continue to grow with participants from professionals and the public as communication and information platforms, according to recent surveys. How can these resources be leveraged by providers to improve the Public's Health? The perspectives of these accomplished professional and lay colleagues will provide an overview of these resources.

Key Topics to be Discussed Include: Who is using social - new media tools? Best practices and lessons learned perspectives How and why to get started Barriers to adoption HIPAA and Potential Public Health Ethics challenges Revisiting the Digital Divide Competing interests and conflicts - social benefit and potential risks

Following This Panel, Participants Will Be Able To: *Discuss social media resources for public health *Describe their increased understanding of data stewardship responsibilities *Assess barriers to adoption *Demonstrate knowledge of social media leadership examples and best practices

Learning Areas:
Communication and informatics
Diversity and culture
Ethics, professional and legal requirements
Other professions or practice related to public health
Protection of the public in relation to communicable diseases including prevention or control
Public health or related organizational policy, standards, or other guidelines

Learning Objectives:
Discuss social media resources for public health Describe their increased understanding of data stewardship responsibilities Assess barriers to adoption Demonstrate knowledge of social media leadership examples and best practices

Keywords: New Technology, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Nonprofit Social Media Director
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 5162.2: Innovative Methods in Health Informatics Information Technology