230319 Ending violence against women on college campuses: Prevention and leadership at historically black colleges and universities (HBCUs)

Monday, November 8, 2010 : 10:30 AM - 10:45 AM

Amelia J. Cobb, MPH, MBA , President, The Wright Group, Washington, DC
Forms of violence including stalking, harassment, domestic violence and sexual assault among young women on college campuses has been documented as growing public health concern, specifically at Historically Black College and Universities (HBCU's). Young African-American women attending HBCUs are at increased risk of severe violence, primarily because they have limited information and limited resources to increase their safety. The Ending Violence Against Women (EVAW) at HBCU pilot project development, planning, implementation and evaluation of this project will be discussed. The project included: 1) the development of a culturally competent bystander approach, 2) utilized social marketing techniques and new media, 2) tailored curriculum and training development for student organizations, campus police and residential staff to increase awareness and knowledge on how to respond to gender-based violence against female students; and 3) establishment of an on-campus student task force to develop policies and recommendations for a coordinated campus response to end violence against women at six HBCUs in the United States. This presentation will cover: 1) the background work involved in establishing a pilot project to address violence against women at HBCUs, specifically the sustainability of violence prevention and health promotion policies and resources on campus, 2) early successes and challenges, and 3) a tailored social marketing campaign to increase extra-curricular involvement of students in hosting peer-to-peer anti-violence programs. Lessons learned from this project will hopefully be of used to other colleges or universities contemplating and/or initiating such violence prevention initiatives, focused on collegiate women.

Learning Areas:
Administration, management, leadership
Diversity and culture
Planning of health education strategies, interventions, and programs
Public health or related education
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
1. Identify cultural issues to consider in delivery of the prevention of domestic violence and sexual assault services in the African-American community. 2. Describe the risk factors that lead to young African-American womenís vulnerability to violence. 3. Describe key elements of social marketing among African-American female college students. 4. Identify and discuss key components of EVAW training for university officials 5. Identify local partnerships and campus resources to support the development of gender-based violence and prevention activities.

Keywords: Violence Prevention, Women's Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Adjunct Professor at George Washington University School of Public Health and Director of the Principal Investigator/Director of EVAWHBCU Project
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.