230421 Reaching the Intended Audience: Why This Video Works for Construction Workers

Wednesday, November 10, 2010

Mary Watters , CPWR: The Center for Construction Research and Training, Silver Spring, MD
Part of CPWR's mission as a research institution is dissemination of safety and health information to target audiences within the construction industry: workers, contractors, safety officers, and trainers. To assess if our current methods of reaching our four primary audiences were effective, CPWR had the Academy for Educational Development (AED) conduct a pilot research project in 2009. The presentation will begin with highlights of AED's findings, which verifies that DVDs/videos are among the top methods requested by all groups for receiving safety and health information. All groups also reported a preference for “real life situations.” However, all four groups acknowledged that showing DVDs on construction sites was problematic. Although the pilot research project created many important findings, no Spanish-only construction workers were surveyed. The presenter will discuss: 1) the changing demographics within the construction industry and the challenges of disseminating safety and health information to new immigrants, 2) how the California Department of Public Health and CPWR have disseminated the video, and 3) ways to overcome worksite barriers and deliver this unique training tool.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Communication and informatics
Diversity and culture
Implementation of health education strategies, interventions and programs
Occupational health and safety

Learning Objectives:
Participants will be able to: List five challenges of developing a non-translated, non-subtitled bilingual educational video for low literacy workers. Analyze the trade-offs of creating an entertaining, motivational and yet educational video while wanting to include as many as possible workplace health and safety messages. Assess the value of this type of video as a training tool in comparison to other educational methodologies.

Keywords: Occupational Health Programs, Latinos

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Director of Communications for CPWR and am involved in disseminating this video/DVD.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.