230772 Conducting the online survey

Saturday, November 6, 2010 : 11:45 AM - 12:15 PM

Valerie Sue, PhD , Internet Services Group, Web Analytics, Kaiser Permanente, Oakand, CA
Effective fielding of online surveys begins with recruiting potential respondents and encouraging their participation. In this session, we will discuss how to recruit survey respondents via e-mail invitations, links to surveys on Web sites and pop-up lures. We will also cover incentives and other techniques for increasing survey response rates.

Learning Areas:
Public health or related research

Learning Objectives:
By the end of this session, attendees will be able to: (1) Describe the elements of an online survey inviation; and (2) List two techniques for increasing response rates in online surveys.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am an author and active online survey researcher with more than 15 years of experience in the field.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.