230795 Working with Media during a Crisis

Sunday, November 7, 2010 : 3:00 PM - 3:30 PM

Marsha Vanderford, PhD , Dir. Emergency Communication System, Chief, Emergency Risk Communications Branch, Centers for Disease Control and Prevention, Atlanta, GA
The presenter will explain why it is imperative that everyone involved in a crisis understand the legitimate needs of the media and how to fulfill those needs as an ongoing and well-thought-out part of the response plan. Don't treat the media as a member of your staff; suggest, do not dictate, and the relationship will move smoothly forward.

Learning Areas:
Administration, management, leadership
Communication and informatics
Other professions or practice related to public health

Learning Objectives:
Identify strategies for working with the media. Describe how your messages will be judged.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Director of CDC's Emergency Communication System, where we employ the principles of CERC for all-hazards emergency response for public health emergencies. In this role, I have conducted emergency risk communication training for many international, federal state and local partners.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Centers for Disease Control and Prevention Public Health Preparedness and Response Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 2012.0: Crisis & emergency risk communication: by leaders for leaders