230798 Your Role as Spokesperson

Sunday, November 7, 2010 : 2:30 PM - 3:00 PM

Marsha Vanderford, PhD , Dir. Emergency Communication System, Chief, Emergency Risk Communications Branch, Centers for Disease Control and Prevention, Atlanta, GA
This portion of the presentation will describe how the spokesperson brings the organization to life, and takes the organization from an "it" to a "we." No person should represent the entire organization unless he or she has invested time and energy in developing the skills of an effective spokesperson.

Learning Areas:
Administration, management, leadership
Communication and informatics
Other professions or practice related to public health

Learning Objectives:
Describe the inherent strengths of the six (6) core CERC principles in relationship to successful emergency response. Analyze emergency situations and then select appropriate CERC tools and strategies.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Director of CDC's Emergency Communication System, where we employ the principles of CERC for all-hazards emergency response for public health emergencies. In this role, I have conducted emergency risk communication training for many international, federal state and local partners.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Centers for Disease Control and Prevention Public Health Preparedness and Response Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 2012.0: Crisis & emergency risk communication: by leaders for leaders