230799 Stakeholder/Partner Communication

Sunday, November 7, 2010 : 3:30 PM - 4:00 PM

Marsha Vanderford, PhD , Dir. Emergency Communication System, Chief, Emergency Risk Communications Branch, Centers for Disease Control and Prevention, Atlanta, GA
The presenter will discuss how working with stakeholders secures input from people who have the information you need. She will also describe how a crisis may be an opportunity to strengthen your partner and stakeholder relationships.

Learning Areas:
Administration, management, leadership
Communication and informatics
Other professions or practice related to public health

Learning Objectives:
Describe how to develop a relationship with stakeholders. Define the most common mistakes in crisis communication. Demonstrate a stakeholder's reaction to a message.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Director of CDC's Emergency Communication System, where we employ the principles of CERC for all-hazards emergency response for public health emergencies. In this role, I have conducted emergency risk communication training for many international, federal state and local partners.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Centers for Disease Control and Prevention Public Health Preparedness and Response Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 2012.0: Crisis & emergency risk communication: by leaders for leaders