230800 Messages and Audiences

Sunday, November 7, 2010 : 9:45 AM - 10:45 AM

Marsha Vanderford, PhD , Dir. Emergency Communication System, Chief, Emergency Risk Communications Branch, Centers for Disease Control and Prevention, Atlanta, GA
The presenter will explain how the receiver of a message judges the content, the messenger and the method of delivery. She will also discuss why a lack of continuity, control, adequate resources or full knowledge of the event can invoke fear and threaten social unity.

Learning Areas:
Administration, management, leadership
Communication and informatics
Other professions or practice related to public health

Learning Objectives:
Discuss how the audience receives the content of your message. Identify the elements of successful communication. Demonstrate how to organize the information and obtain effective response from your audience.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Director of CDC's Emergency Communication System, where we employ the principles of CERC for all-hazards emergency response for public health emergencies. In this role, I have conducted emergency risk communication training for many international, federal state and local partners.
Any relevant financial relationships? Yes

Name of Organization Clinical/Research Area Type of relationship
Centers for Disease Control and Prevention Public Health Preparedness and Response Employment (includes retainer)

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 2012.0: Crisis & emergency risk communication: by leaders for leaders