231285 Creating Healthy Families and Communities in California: An Advocacy Video Project

Tuesday, November 9, 2010 : 11:50 AM - 11:55 AM

Lisa Peterson, MPH , UC Davis, California Expanded Food and Nutrition Education Program, Davis, CA
Patricia Wakimoto, DrPH, RD , UC Davis, California Expanded Food and Nutrition Education Program, Davis, CA
Barbara Sutherland, PhD , UC Davis, California Expanded Food and Nutrition Education Program, Davis, CA
Advocacy for the cause of sustaining public health programs, including federal assistance programs that benefit families with limited resources, is an essential and critical activity. Harnessing the power of audiovisual media is an effective method for conveying salient information to targeted key stakeholders and for shaping public opinion on critical public health issues. The brief, 3 minute video, “Creating Healthy Families and Communities in California” was produced as an advocacy tool to be used in a variety of settings, including face to face meetings, for community outreach purposes, and for web-based communication. The purpose was to capture the essence of the USDA-funded California Expanded Food and Nutrition Education Program (CA EFNEP), including the goals, philosophy, components of peer-education and reasons for success. CA EFNEP extends research-based knowledge into community practice in the areas of nutrition, meal planning, food budgeting and food safety. The viewers of the video have included federal and local legislators as well as other decision makers and stakeholders. To sustain the benefits of advocacy at the local and broader audience level, the video will also be housed on the CA EFNEP website.

Learning Areas:
Administer health education strategies, interventions and programs
Advocacy for health and health education
Implementation of health education strategies, interventions and programs

Learning Objectives:
1. Discuss the unique components of EFNEP that make it a successful program. 2. Name the topic areas (life skills) that EFNEP addresses in limited resource families. 3. Identify three elements that make audiovisual media an effective tool for advocacy efforts.

Keywords: Advocacy, Community Education

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I directed and edited this video project.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.