231478 Greenwashing vs Green Products

Monday, November 8, 2010 : 3:10 PM - 3:30 PM

Alicia Culver, MS , Responsible Purchasing Network, Oakland, CA
     
With a burgeoning interest in sustainability, consumers are faced with an increase in the number of products that are marketed with false or unsubstantiated claims about their environmental and/or health benefits. This presentation will help participants learn how to spot "greenwashing" and how to specify, evaluate and purchase products -- particularly green cleaners and asthma-safe disinfectants -- that have documented benefits to human health and the environment.

Learning Areas:
Environmental health sciences
Occupational health and safety

Learning Objectives:
Explain how to spot false marketing claims; List several common false marketing claims; Differentiate between products with and without substantiated marketing claims; Describe how to ensure that environmentally-preferable/asthma-friendly cleaning products are purchased by government procurement officials

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to present because I have worked on sustainable procurement issues for over 15 years; I work directly with government agencies and institutions to establish strong transparent standards that protect them from "green washing".
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3306.0: Greenwashing vs. green products: Science, state policy, and worker impacts